Japan’s chief exports these days are cultural products: video games, anime, manga, music, and movies. The government recently announced plans to make content production a pillar of the country’s economic growth in the 2030s and beyond. Shōnen manga is a cornerstone of that vision, and Weekly Shōnen Jump is the most popular magazine publishing it.

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Japan’s chief exports these days are cultural products: video games, anime, manga, music, and movies. The government recently announced plans to make content production a pillar of the country’s economic growth in the 2030s and beyond. Shōnen manga is a cornerstone of that vision, and Weekly Shōnen Jump is the most popular magazine publishing it.
Much as Marvel Comics revived its flagging fortunes by creating the Marvel Cinematic Universe, Jump continues to thrive, in part because of the rise of anime as a fixture of global youth culture. Popular series are often licensed to animation companies, which turn them into anime that are streamed around the world. The books promote the shows, and vice versa; a hit series can send serialized manga rocketing up the best-seller lists, making the artist, and the publication, large sums of money.

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