Donald Trump’s second Inaugural Address evinced his instinctive grasp of the power that he can assert and accrete to himself through acts of naming and renaming. “We are going to be changing the name of the Gulf of Mexico to the Gulf of America,” he declared. “And we will restore the name of a great President, William McKinley, to Mount McKinley, where it should be and where it belongs.” Trump codified these promises in an executive order titled “Restoring Names That Honor American Greatness.” “To give a thing a name is to make it real and even to decide on its meaning; it’s a godlike and patriarchal power, and, of course, a creative one,” Jessica Winter writes. “For Trump, any name can become an instrument by which to exert his will upon our politics.” Trump knows what he wants and how to name it—and this has rarely been so frighteningly evident as it was in the first week of his second Administration. Read about how Trump’s knack for naming and renaming things has made him an influential shaper of reality.

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Donald Trump’s second Inaugural Address evinced his instinctive grasp of the power that he can assert and accrete to himself through acts of naming and renaming. “We are going to be changing the name of the Gulf of Mexico to the Gulf of America,” he declared. “And we will restore the name of a great President, William McKinley, to Mount McKinley, where it should be and where it belongs.” Trump codified these promises in an executive order titled “Restoring Names That Honor American Greatness.”
“To give a thing a name is to make it real and even to decide on its meaning; it’s a godlike and patriarchal power, and, of course, a creative one,” Jessica Winter writes. “For Trump, any name can become an instrument by which to exert his will upon our politics.” Trump knows what he wants and how to name it—and this has rarely been so frighteningly evident as it was in the first week of his second Administration. Read about how Trump’s knack for naming and renaming things has made him an influential shaper of reality.

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