In 2014, the Hallmark Channel aired “Christmas Under Wraps,” starring Candace Cameron Bure, who in childhood co-starred on “Full House.” Bure plays a big-city doctor who finds love in Garland, Alaska, which, she correctly suspects, is home to Santa’s workshop. “I guess when it comes down to it, a patient is a patient,” she says, wide-eyed, icing Rudy the Reindeer’s leg. At the beginning, she is striving for a prestigious Boston surgical fellowship; by the end, she has everything she needs right there in Garland. The movie was a “breakthrough,” the former C.E.O. of Crown Media, Hallmark’s entertainment company, said. Soon afterward, the company ramped up production.

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In 2014, the Hallmark Channel aired “Christmas Under Wraps,” starring Candace Cameron Bure, who in childhood co-starred on “Full House.” Bure plays a big-city doctor who finds love in Garland, Alaska, which, she correctly suspects, is home to Santa’s workshop. “I guess when it comes down to it, a patient is a patient,” she says, wide-eyed, icing Rudy the Reindeer’s leg. At the beginning, she is striving for a prestigious Boston surgical fellowship; by the end, she has everything she needs right there in Garland. The movie was a “breakthrough,” the former C.E.O. of Crown Media, Hallmark’s entertainment company, said. Soon afterward, the company ramped up production.
“Christmas Under Wraps” is one of hundreds of original movies that Hallmark broadcasts nearly 24 hours a day, seven days a week, from late October to January—making it the No. 1 cable network among women between the ages of 25 and 54. What’s the allure of these cookie-cutter, nostalgia-filled films? Hallmark is “your place to go to get away from politics, to get away from everything in your life that is problematic and negative,” the former C.E.O. said. Read about how Hallmark—a greeting-card company—took over cable television by “leaning into Christmas”

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